Best Online Brokers For 2024: Top Places To Invest Your Money

Our highest-rated brokerages generally include low fees, a diverse range of assets and account types, and useful platform features. Many of the top brokerage firms are well represented on our list of brokerage accounts to consider. Below we’ve included a rundown of our top brokerage firms based on assets under management as of January 2024. While Vanguard meets the standard $0 commission stock and ETF trading, where it really shines is in its mutual fund offerings. Its own suite of Vanguard mutual funds offer some of the lowest expense ratios on the market, as well as thousands of no-transaction-fee funds from other firms.

Best Online Stock Brokers: Portfolio Analysis & Reports

But this “broker to the pros” has put all its resources into creating a great experience for active traders. So it’s no surprise that it’s a top choice among advanced traders and those who value the finer points, such as swift trade execution. Volume-based discounts and a pro-level trading platform are enticing to many of these active traders. While you can open a brokerage account for as little as $0, features, services, fee and commission structure, and technology will vary based on the platform you choose.

How to open a brokerage account

Its mobile platform is one of the easiest to use in the industry, and its smooth user interface translates to desktops and tablets, too. What kind of online brokerage account you should open depends on your financial goals. For example, if your goal is to save for retirement, you should consider a tax-advantaged account like an individual retirement account (IRA). However, if you’re investing money that you plan to use before retirement age, then you might opt for a taxable brokerage account.

Who are the top 10 brokerage firms?

EToro’s selection of 21 available crypto coins is the largest of the 26 online brokerage and trading platforms we reviewed. However, this is far less than what’s offered by many traditional cryptocurrency exchanges. In an industry full of innovative companies competing for the attention of an incredibly diverse universe of traders and investors, Fidelity delivers the most well-rounded product offering to suit the needs of nearly every investor. Headquartered in Boston, Fidelity’s storied history began with its founding in 1946. With $4.9 trillion in discretionary assets as of December 2023, the company ranks among the top brokerage firms in terms of assets under management.

Best Mobile Apps: TD Ameritrade

One of the best brokerage accounts for active traders and has some of the lowest commissions and margin rates around. Blain Reinkensmeyer has 20 years of trading experience with over 2,500 trades placed during that time. He heads research for all U.S.-based brokerages on and is respected by executives as the leading expert covering the online broker industry. Blain’s insights have been featured in the New York Times, Wall Street Journal, Forbes, and the Chicago Tribune, among other media outlets. Blain Reinkensmeyer, head of research at, has been investing and trading for over 25 years. After having placed over 2,000 trades in his late teens and early 20s, he became one of the first in digital media to review online brokerages.

  1. Choosing an online stock broker can be an intimidating process, but it’s an important first step in your investing journey and can help you build substantial wealth over time.
  2. Aside from being a generally strong broker like Fidelity, Schwab’s paper trading platform stood out to our testers, and it offers a large selection of investments to try out.
  3. Here are the best online brokers for 2024, based on over 3,000 data points.
  4. Morningstar Research Reports are available with a Robinhood Gold subscription, which costs $5 a month.

If you’re a Bank of America customer, you could earn more interest and save money on other financial products with a Merrill Edge account. Preferred Rewards has three tiers, and bigger balances mean better perks. The real advantage of SoFi Invest is the ability to keep all your finances in one place. Once you open a SoFi Invest account, you’re a SoFi member, so you’ll have access to all your different financial accounts in the same ecosystem. For example, if you end up taking out a personal loan, you can get a discounted interest rate because of your relationship with the company.

Many online brokers allow for small minimum deposits which can be a great alternative for those with limited funds. Account minimums (if any) are displayed at the top of our reviews, as well as in our selection of the best platforms for different types of investors. If you are looking for more general guidance on investing with limited capital, check out our article on smart investing on a small budget. Public was developed to help lower the barrier to entry for those who shy away from investing due to a lack of financial literacy, as well as those who lack the means to acquire positions in many expensive financial products. The company has certainly succeeded on this front with its clean and simple user experience; commission trading of stocks, ETFs, and options; $0 account minimum; fractional investing; and social networking element.

To open an online broker account in the United States, you will need a Social Security number, and you’ll be required to enter basic information such as your name, birthdate, address, and phone number. They are also required to ask about your financials, risk tolerance, and trading experience. For traders planning to make options the main strategy they use to reach their investment goals, tastytrade’s platform and market content are hard to beat. Charles Schwab’s integration of TD Ameritrade’s educational programs and trading personalities has produced an unparalleled body of actionable learning materials and live training content for beginners. Other brokers, called robo-advisors, offer a combination of access to financial planners and automated investing technology.

If you’re transferring to another broker, that new company may offer to reimburse your transfer fees, at least up to a limit. Webull stands out to our testers for its sleek, intuitive platform, best online stock brokers and its mobile app store scores reflect that. It’s a good choice for beginner investors who prefer accessing their accounts and trading on their phone versus a desktop platform.

For those seeking more human interaction, Fidelity serves its customers through 12 regional offices and more than 190 investor centers in the United States. The Ascent is a Motley Fool service that rates and reviews essential products for your everyday money matters. When investing with small sums, consistency is the key to building wealth.

Realistically, the lines between the two types of brokers are starting to blur. Discount brokers now have wealth-management services that offer the help of a human advisor at a full-service price. Some full-service brokers also offer a basic level of service at discounted prices. For example, Merrill Edge® Self-Directed is the discount brokerage arm of the full-service brokerage Merrill Lynch. Vanguard has been around for a long time, and therefore has a reliable reputation in the market.

But unlike most other brokers, there are no per-contract fees for options trading, making it a good option for options traders. If you’re a beginner investor who wants to invest in stocks or ETFs with $0 commissions, SoFi Invest is a good option. It lets you buy fractional shares of a stock, meaning you don’t need a ton of money to start trading stocks. Where investors often have to choose which features are important to them — low costs, extensive research, good investment selections, beginner-friendly education — Fidelity checks the boxes for almost all of the big requirements. We consider this one of the best trading platforms because it’s a good choice for both beginner and seasoned investors, and really anyone in between.

SoFi Active Investing’s $0 trading commission, fractional shares and $1 account minimum are attractive to new investors. More advanced investors will appreciate the company’s wide mutual fund selection and IPO access. Traditional full-service stock brokers do more than assist with the buying and selling of stocks or bonds. They often offer a wide array of services and products, including financial and retirement planning, investing and tax advice and regular portfolio updates.

The Fidelity Investments Learning Center offers four-week virtual courses for beginners to improve their trading skills. Courses cover topics such as technical analysis, options trading, trading basics and how to use the Active Trader Pro platform. Vanguard funds not held in a brokerage account are held by The Vanguard Group, Inc., and are not protected by SIPC.

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